Discover the world of Heineken!
From north to south, from west to east – the whole world loves Heineken. However, the story of the conquering expedition of the famous beer started in the heart of Amsterdam. Do you know why the beer in the green bottle became one of the most famous ones worldwide? Visit the Heineken Experience and get answers to all of your questions. Learn everything about the history and see how the delicious Dutch beer gets brewed. Don’t forget to enjoy a Heineken while you’re there. Cheers!
Were you also planning on visiting the Rijksmuseum while you are in Amsterdam? Buy our combinationdeal and get an extra discount! The Heineken Experience and the Rijksmuseum are in the same street, and with this combination you will have the complete Amsterdam Experience. Check out the combinationtickets here.
| LOCATION | Stadhouderskade 78, Amsterdam | |||||
| OPENING HOURS |
Note: last entry and ticket sale are two hours before closing time | |||||
| INCLUDED |
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| PUBLIC TRANSPORT | From Amsterdam Central station: Tram 24 to stop Marie Heinekenplein | |||||
| BEST TIME TO VISIT | Before 13:00 | |||||
| TICKET TYPE | Printed ticket |
Extra Information
Audio Guide
The audiotour is available through the Heineken Experience App. The tour is available in nine languages: English, Italian, Dutch, German, French, Portugese, Chinese, Spanish, and Russian.
Accessibility
- Wheelchair accessible
- Free wheelchairs are available. They need to be reserved 48h in advance by email: info.experience@heineken.com
Admission
- Make sure to enter into the fast-track entry lane
- Children under 18 are admitted only if accompanied by an adult and do not get any alcoholic drinks
- A self guiding tour through the history of Dutch beer
- You will end the tour with the option of enjoying two free Heineken beers
- History, Champions League, Rugby and great merchandise
Tour Reviews
Awesomely done! Heineken has always been my favourite beer. Now i know the whole story. Amazing view as well.
It was very busy, but the amazing staff and exciting tour made up for it. It was a really nice surprise!
Great day, if you’re Lucky, it’s even more than 2 free beers!
I was here a couple of years ago and a lot has changed since. The renovations were very impressive and the beer tasted wonderful again. The staf was a little less competent though, it was also a very busy day, maybe this had something to do with it. Otherwise, great tour, and the skip the line entrance was very much needed!
Visited tour today with 24yr old son neither of us impressed very much marketing tool for Heineken for which your pay for – if your on a stag event or very much into lad culture will suit you well otherwise steer clear expensive and underwhelminh
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