1½ hours
Duration
Amsterdam
Location

Discover the world of Heineken! 

From north to south, from west to east – the whole world loves Heineken. However, the story of the conquering expedition of the famous beer, started in the heart of Amsterdam. Do you know why the beer in the green bottle became one of the most famous ones worldwide? Visit the Heineken Experience and get answers to all of your questions. Learn everything about the history and see how the delicious Dutch beer gets brewed. Don’t forget to enjoy a Heineken while you’re there. Cheers!

Were you also planning on visiting the Rijksmuseum while you were in Amsterdam? Buy our combinationdeal and get extra discount! The Heineken Experience and the Rijksmuseum are in the same street, and with this combination you will have the complete Amsterdam Experience. Check out the combinationtickets here.

LOCATION Stadhouderskade 78, Amsterdam
OPENING HOURS
Mon – Thu
Fri – Sun
10:30 – 19:30
10:00 – 21:00

Note: last entry and ticket sale are two hours before closing time

INCLUDED
✅  Entry attraction✅  Fast Track Entry
✅  Interactive guided tour✅  Two beers
PUBLIC TRANSPORT
From Amsterdam Central station:
Tram 16 or 24 to stop Stadhouderskade
BEST TIME TO VISITBefore 13:00
TICKET TYPEPrinted ticket

Extra Information

Audio Guide

The audiotour is available through the Heineken Experience App. The tour is available in nine languages: English, Italian, Dutch, German, French, Portugese, Chinese, Spanish, and Russian.

Accessibility

  • Wheelchair accessible
  • Free wheelchairs are available. They need to be reserved 48h in advance by emailing: info.experience@heineken.com

Admission 

  • Make sure you enter into the fast-track entry lane
  • Children under 18 are admitted only if accompanied by an adult and do not get any alcoholic drinks
  • A self guiding tour through the history of Dutch beer
  • You will end the tour with the option of enjoying two free Heineken’s
  • History, Champions League, Rugby and great merchandise.

Tour Reviews

4.75 based on 4 reviews
November 8, 2016

Awesomely done! Heineken has always been my favourite beer. Now i know the whole story. Amazing view as well.

May 23, 2017

It was very busy, but the amazing staff and exciting tour made up for it. It was a really nice surprise!

May 24, 2017

Great day, if you’re Lucky, it’s even more than 2 free beers!

July 12, 2017

I was here a couple of years ago and a lot has changed since. The renovations were very impressive and the beer tasted wonderful again. The staf was a little less competent though, it was also a very busy day, maybe this had something to do with it. Otherwise, great tour, and the skip the line entrance was very much needed!

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