1½ hours

Discover the world of Heineken, visit the Heineken Experience! 

This Attraction is closed until further notice.

From north to south, from west to east – the whole world loves Heineken. However, the story of the conquering expedition of the famous beer started in the heart of Amsterdam. Do you know why the beer in the green bottle became one of the most famous ones worldwide? Visit the Heineken Experience and get answers to all of your questions. Learn everything about the history and see how the delicious Dutch beer gets brewed. Don’t forget to enjoy a Heineken while you’re there. Cheers!

NOTE: Please make sure you book the correct time and date as these tickets cannot be re-booked and unfortunately we cannot return any money!

LOCATION  Stadhouderskade 78, Amsterdam
Mon – Thu
Fri – Sun
10:30 – 19:30
10:00 – 21:00

Note: last entry and ticket sale are two hours before closing time

✅  Entry attraction ✅  Fast Track Entry
✅  Interactive guided tour ✅  Two beers
From Amsterdam Central station:
Tram 24 to stop Marie Heinekenplein
TICKET TYPE Printed ticket

Extra Information

Audio Guide

The audiotour is available through the Heineken Experience App. The tour is available in nine languages: English, Italian, Dutch, German, French, Portugese, Chinese, Spanish, and Russian.


  • Wheelchair accessible
  • Free wheelchairs are available. They need to be reserved 48h in advance by email: info.experience@heineken.com


  • Make sure to enter into the fast-track entry lane
  • Children under 18 are admitted only if accompanied by an adult and do not get any alcoholic drinks
  • A self guiding tour through the history of Dutch beer
  • You will end the tour with the option of enjoying two free Heineken beers
  • History, Champions League, Rugby and great merchandise

Tour Reviews

4.00 based on 5 reviews
November 8, 2016

Awesomely done! Heineken has always been my favourite beer. Now i know the whole story. Amazing view as well.

May 23, 2017

It was very busy, but the amazing staff and exciting tour made up for it. It was a really nice surprise!

May 24, 2017

Great day, if you’re Lucky, it’s even more than 2 free beers!

July 12, 2017

I was here a couple of years ago and a lot has changed since. The renovations were very impressive and the beer tasted wonderful again. The staf was a little less competent though, it was also a very busy day, maybe this had something to do with it. Otherwise, great tour, and the skip the line entrance was very much needed!

March 12, 2019

Visited tour today with 24yr old son neither of us impressed very much marketing tool for Heineken for which your pay for – if your on a stag event or very much into lad culture will suit you well otherwise steer clear expensive and underwhelminh

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